Education Commons^™

Marketing Nazarene Higher Education: A Study Of Nazarene High School Senior College Choice, Timothy W. Eades

Ed.D. Dissertations

This was a quantitative study of college choice factors as related to Nazarene high school seniors. A purposeful sample comprised of 6,918 students was utilized leading to 343 valid survey respondents. Valid respondents were specifically high-school seniors, over the age of 18, which attended a Nazarene church and signified the intention of attending a college or university in the fall of 2010. Nine very important or extremely important college choice factors were derived from the findings of this study. Differentiations were established with students choosing to attend a Nazarene college or university and those that chose not to do so. …