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Internal Communication Within An Institution Of Higher Education During The Covid-19 Crisis: A Case Study, Jonathan Boone Clemmons

University of New Orleans Theses and Dissertations

The purpose of this study was to understand the role internal communication played in shaping perceptions among stakeholders during a major crisis event happening on a university campus. The main question that this study sought to answer was: how did formal and informal communication during the COVID-19 pandemic affect the perception and adoption of changes related to the pandemic? This case study utilized interviews and document analysis to understand both the change process and its accompanying communication. Workplace Social Network Exchange was the guiding theoretical framework utilized to fully understand the professional lives of participants. Four major themes were identified …