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The Black Box Of Enrollment Management: The Influence Of Academic Capitalism And Values Of The Public Good, Kamala C. Kiem Aug 2023

The Black Box Of Enrollment Management: The Influence Of Academic Capitalism And Values Of The Public Good, Kamala C. Kiem

Graduate Doctoral Dissertations

The study addresses the widening income and racial access gap in higher education resulting from enrollment management teams’ operationalization of academic capitalism. The study focuses on the local, micro level, emphasizing how enrollment management leadership teams make sense of enrollment management, recognizing that enrollment management and the work of enrollment management stakeholders exist within an organizational space encompassing the values of both public good and academic capitalism. Using a case study methodology and critical sensemaking theory, the research explored how academic capitalism and values of the public good shaped enrollment management leadership teams’ sensemaking and sensegiving as they enacted decisions, …