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Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson
Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson
MPA/MPP/MPFM Capstone Projects
The University of Kentucky’s Campus Recreation department is currently operating without professional marketing personnel to promote the programs and services the facility offers. With the university expanding campus housing for incoming students, the question of how activity spaces will accommodate and reach out to these students is certainly one to consider.
I conducted this research with the aim of analyzing the importance of marketing in Campus Recreation facilities and to see if marketing efforts have an effect on facility usage by participants. The department began conducting surveys in 2010 to assess its programs and services in order to determine student …