Education Commons^™

Cultural Branding: An Examination Of Website Marketing Practices At Historically Black College And Universities And Non-Hbcu Black Serving Institutions, James Hudson

Dissertations

The purpose of this study was to determine if there was a difference between the way that higher education marketing professionals at Historically Black Colleges and Universities (HBCUs) and non-HBCU Black Serving Institutions (BSIs) use website marketing techniques for institutional branding. This examination was prompted by Gasman (2007) who suggested that the inability of some HBCUs to garner and/or maintain sufficient enrollment numbers stems from poor image management. Further, Gibbs (2015) suggested that a comparison between HBCU websites and Traditionally White Institution (TWI) websites might be beneficial. Thus, this study sought to answer the following research questions:

RQ1. Is there …

In Depth Look Into The Transformational Leadership Of Southern University And Agricultural & Mechanical College At Baton Rouge: A Focus On Engaging Economy, Diversity, And Implications For Community, Aubry Gatlin Turner

LSU Doctoral Dissertations

Deficiencies in economic resources and unwelcoming practices toward diversity represent two issues facing current American higher education institutions. Budget deficits have plagued higher education across America, and especially here in Louisiana. As a result, higher education institutions in Louisiana have become, and continue to be, targets for state funding cuts, with certain HBCUs, like Southern University, suffering the brunt of the cuts because of decades of inadequate funding.

Along with revenue shortfalls, Louisiana institutions and others across America are seeing demands to strategize diversity efforts. As most institutions follow federal guidelines to diversify the campus, some are facing challenges because …

Experiences Of Male Learning Community Participants At A Private Historically Black University, Ryan Lamar Griffin

Walden Dissertations and Doctoral Studies

Many U.S. colleges and universities have created programs to improve retention and graduation rates of Black male students. The purpose of this qualitative case study was to examine the lived experiences of Black male learning community participants and discover what faculty and staff perceive to be major influences on the retention of this population. The conceptual framework was rooted in Tinto's student integration model and Swail's geometric model of student persistence and achievement. The research questions within this study examined what faculty/staff perceive to be a major influence on the retention of minority male learning community participants. The questions also …