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Full-Text Articles in Education
Graduate Student Self-Branding As Integrated Marketing Communication: The Call For Reflexivity, Mary J. Eberhardinger
Graduate Student Self-Branding As Integrated Marketing Communication: The Call For Reflexivity, Mary J. Eberhardinger
Journal of the Association for Communication Administration
Self-branding among graduate students is explored conceptually in this essay as an extension of the notion of personal branding. This concept is tangential to impression management, sense-making, and face negotiation. A central contention pursued in this essay is the call for administrators to reconsider how to respond to the perceived need of student self-branding. Moreover, graduate student self-branding is compared to a respective form of IMC that utilizes the Kellogg School’s notion of contact points. The present essay explores theoretical reasons for why the increased individualized practice of graduate student self-branding occurs. Importantly, the essay invites communication administration into the …
Administrating Integration: The Principles Of Integrated Communication In The Institutional Setting, Brian G. Smith
Administrating Integration: The Principles Of Integrated Communication In The Institutional Setting, Brian G. Smith
Journal of the Association for Communication Administration
As an emerging paradigm for communication management, integrated communication, also referred to as integrated marketing communication (IMC), poses challenges to communication administration, particularly when institutes of higher learning face a departmentalized context that may impede integration efforts. This article outlines the principles of integrated communication and illustrates them in a university’s integrated communication efforts. Integration may function as an organic process of interpersonal and social connected.