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Enrollment Management And Intercollegiate Athletics: A Study Of Women’S Beach Volleyball, Valerie Clem-Brown

Department of Educational Administration: Dissertations, Theses, and Student Research

With college costs increasing annually and the number of high school students dropping in many areas of the country, enrollment management professionals must seek out creative strategies to appeal to a broader population of out-of-state students. This study assessed the impact of the three common faces of a holistic enrollment management plan: structural management, planning, and leadership, on the recruitment of out-of-state student-athletes to play NCAA Division I beach volleyball. Alternative explanations were explored to determine how an institution was successful in recruiting out-of-state beach volleyball student-athletes when the three common faces of a holistic enrollment management plan were not …