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Impact Of Enrollment Management, Marketing And Strategic Planning On Adult Higher Education Enrollment Patterns, Kinfu Adisu
Impact Of Enrollment Management, Marketing And Strategic Planning On Adult Higher Education Enrollment Patterns, Kinfu Adisu
Dissertations
This qualitative study examined the impact of enrollment management, marketing and strategic planning practices (or lack thereof) on enrollment trends in two graduate programs across five Grand Rapids, Michigan-based institutions of higher education. Deans, department heads or program directors associated with the Master's of Business and Master's of Education degrees in each institution were interviewed, as were regional administrators and marketing personnel for a total of 15 participants. In addition, the challenges faced by these graduate programs and how such challenges impacted enrollment patterns were analyzed.
Findings indicate that to a large degree the concepts of enrollment management, marketing and …