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Cultural Branding: An Examination Of Website Marketing Practices At Historically Black College And Universities And Non-Hbcu Black Serving Institutions, James Hudson

Dissertations

The purpose of this study was to determine if there was a difference between the way that higher education marketing professionals at Historically Black Colleges and Universities (HBCUs) and non-HBCU Black Serving Institutions (BSIs) use website marketing techniques for institutional branding. This examination was prompted by Gasman (2007) who suggested that the inability of some HBCUs to garner and/or maintain sufficient enrollment numbers stems from poor image management. Further, Gibbs (2015) suggested that a comparison between HBCU websites and Traditionally White Institution (TWI) websites might be beneficial. Thus, this study sought to answer the following research questions:

RQ1. Is there …

The Influence Of An Electronic Attendance Monitoring System On Undergraduate Academic Success, Charles Childress

Dissertations

Investing in human capital development increases education levels, workplace skills, and boost individual abilities. Undergraduate students who attend class and perform well are more likely to get jobs, due to their development of workplace skills. State governments, as the funding bodies for public universities, are finding it beneficial to increase the number of college graduates because a citizenry that is prepared for the job market is ultimately good for the state. States recognize that an increase in education can produce job opportunities for citizens. University administrators can employ tactics to increase graduation rates, one of which is monitoring students’ class …