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Full-Text Articles in Education

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton Jul 2017

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …


Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill May 2017

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Graduate Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are …


A Model Of Effective Teaching In Arts, Humanities, And Social Sciences, Khazima Tahir, Hamid Ikram, Jennifer Economos, Elsa-Sophia Morote, Albert Inserra Jan 2017

A Model Of Effective Teaching In Arts, Humanities, And Social Sciences, Khazima Tahir, Hamid Ikram, Jennifer Economos, Elsa-Sophia Morote, Albert Inserra

Graduate School of Education Publications and Research

No abstract provided.