Education Commons^™

Higher Ed Needs New Forms Of Marketing., Aldemaro Romero Jr.

Publications and Research

In this day and age of crises – financial, enrollment,

even scandal – among institutions of higher education,

image “management” has become a tool to help

some institutions stay afloat. Countless colleges and

universities have resorted to spending money on

glossy brochures, billboards and even on expensive

TV airtime.

The images they portray are usually one of happy

and attractive students having fun on campus, enjoying

athletic events and amenities that used to be more

likely to be found at country clubs than colleges. The

quality of education is almost an afterthought. The

name of the institution is being sold …

If You Think Education Is Expensive, Try Ignorance., Aldemaro Romero Jr.

Publications and Research

This is the 100th column of this series. During

the two years during which this column has been

published uninterruptedly on a weekly basis, a

common question I received is why do I defend

higher education?

I remember when I decided to become a scientist.

The day was October 5, 1957. I was a 6-year-old kid

living in Venezuela. The big headline in the newspaper

that day was that the Soviets had launched

an artificial satellite named Sputnik. I was amazed.

I asked my father all kinds of questions about it,

but he could not tell me much more than …