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When Face-To-Face Communication Fails: A Case Study Of Wvu Extension Agents Utilizing Innovative Social Media Practices, Madison Brooke Quinn
When Face-To-Face Communication Fails: A Case Study Of Wvu Extension Agents Utilizing Innovative Social Media Practices, Madison Brooke Quinn
Graduate Theses, Dissertations, and Problem Reports
An important aspect that contributes to the success of county Extension programs is relationships and collaborations with community members. This became a challenge when face-to-face communication was no longer possible as a response to the national pandemic that occurred due to COVID-19. In recent years, society has been increasing their reliability on social networking for communication (Diem et al., 2011). Social media played a central role in the diffusion of information in a variety of organizations and businesses during COVID-19 (Geol et al., 2020). The purpose of this study was to describe how WVU Extension Service is utilizing innovative social …