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Full-Text Articles in Education
A Cross-Platform Exploratory Study Of International And Domestic Scholar Post Engagement On Social Media, Allison R. Byrd, Catherine E. Sanders, Alexa Lamm
A Cross-Platform Exploratory Study Of International And Domestic Scholar Post Engagement On Social Media, Allison R. Byrd, Catherine E. Sanders, Alexa Lamm
Journal of International Agricultural and Extension Education
Social media use varies globally across cultures, even within extension services. Recognition of the contributions of international scholars at the universities where they serve also varies. Social media use in international scholars’ countries of origin may differ from that of their institution’s country, affecting social media engagement with a university’s posts featuring international scholars. Using the conceptual framework of audience segmentation, this study explored the differences in social media audience engagement between research themes and international and domestic scholars on Instagram and Twitter. Using a causal-comparative design, this study created Instagram and Twitter posts highlighting peer-reviewed research conducted by both …
Identifying Factors To Increase The Adoption Of Integrated Pest Management Practices: An Audience Segmentation Study, John M. Diaz, Laura A. Warner, Faith M. Oi
Identifying Factors To Increase The Adoption Of Integrated Pest Management Practices: An Audience Segmentation Study, John M. Diaz, Laura A. Warner, Faith M. Oi
Journal of International Agricultural and Extension Education
Tailoring programs based on audience needs and priorities is a critical component of effective programs. Audience segmentation research provides an opportunity to identify subgroups based on characteristics that affect their willingness to adopt a certain behavior and allows extension programs to fulfill a variety of needs and target the most important groups within a population. Currently there is minimal research exploring the factors that influence the sustained adoption of environmentally responsible pest management practices. As a result, the purpose of this study was to explore potential extension audience segmentation strategies by evaluating factors related to differences in residents’ intentions to …