Education Commons^™

Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko

Peer Reviewed Articles

The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …

A Good Scam For Building Connections: Scholarly Communications Activity Mapping, Barbara C. Harvey, Ashley Rosener, Matt Ruen

Presentations

Are you looking for new ways to connect with faculty? Do you know how to best support faculty publishing? Grand Valley State University Libraries has developed a scholarly activity mapping template to document current scholarly and creative practices of faculty. The data gathered can be used to identify unmet faculty scholarly needs and reveal new opportunities to build relationships with faculty.

Over the last several years, our liaison librarians have worked to closely integrate library instruction services into the curriculum of their liaison areas through the use of instruction plans. At the same time our research and publishing support expanded, …