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Student Perceptions Of Social Media In The Admissions Process, Skiler Ashley Jones
Student Perceptions Of Social Media In The Admissions Process, Skiler Ashley Jones
Electronic Theses and Dissertations
The purpose of this qualitative study was to understand how prospective first-time-in-college minority students from a university in the southwestern part of the United States use social media to make decisions about matriculating at a 4-year public university. Data were collected through semistructured interviews with five students and two staff members. Social media accounts of the Office of Admissions and the general university social media accounts were reviewed for content. Existing research pointed to the top factors influencing students’ decision-making process when deciding where to attend college. The top reasons included cost of tuition and how connected students feel to …
College Recruitment Of Low-Income Underrepresented Minority Students, Cassady M. Ogedegbe
College Recruitment Of Low-Income Underrepresented Minority Students, Cassady M. Ogedegbe
Electronic Theses and Dissertations
The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers’ and college recruiters’ beliefs, self-efficacy, and behavioral intentions was this study’s focus. Specifically, the following were investigated: (a) how enrollment managers perceive their role in recruiting low-income URM students, (b) how college recruiters understand their role in recruiting low-income URM students, (c) the effective strategies enrollment managers use to prepare recruiters for recruiting low-income URM students, and (d) the differential impact in recruiting low-income URM students versus their counterparts. A supporting factor explored further in this study …