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Perceptions Of Ice Hockey Season Ticket Holders On The Implementation Of A Donor-Based Seating Model At Miami University, A Public Midwestern Mid-Major Institution, David Coleman Barnes Jr.
Perceptions Of Ice Hockey Season Ticket Holders On The Implementation Of A Donor-Based Seating Model At Miami University, A Public Midwestern Mid-Major Institution, David Coleman Barnes Jr.
Electronic Theses and Dissertations
Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey season ticket holders on the implementation of a donor-based seating model at Miami University. Miami ice hockey consistently fills its venue and generates crucial revenues for the athletics department. As the cost to compete for championships continues to increase, schools like Miami must be creative in identifying ways to maximize revenues. The …