Education Commons^™

The Relationship Between Occupational Choice And Perceptions Of Professional Nursing Functions And Characteristics, Ellis Quinn Youngkin

Theses and Dissertations in Urban Services - Urban Management

This study identifies the occupational interests and predominant vocational personality types of freshmen students (undeclared majors, nursing majors, and non-nursing majors), explores perceptions about selected professional nursing functions and characteristics among the students, and examines perceptual differences between groups (majors).

A non-experimental ex post facto design is used to analyze data from 312 students in a large urban university. Descriptive and inferential statistics are applied in data analysis. The following findings support the hypotheses: (1) Nursing continues to attract the traditional student who has Holland's Social vocational personality type as measured by the Self-Directed Search, although many Social types are …

Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner

Theses and Dissertations in Urban Services - Urban Education

In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.

The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …

Teaching Literature In The 1990'S: Meeting The Challenge, Nancy Topping Bazin

English Faculty Publications

English teachers are currently beset by a variety of political forces vying for their attention. Education has become big news again for the first time since October 4, 1957, when the Soviet Union inaugurated the Space Age by launching Sputnik, the first man-made satellite. In 1957, astonished at the Russians' success, Americans panicked and decided that their math science, and foreign language training was inadequate. Recent survey~ showing the superiority of Japanese and European students over American students have provoked serious concern about the quality of education going on in American public schools and in our colleges and universities. The …