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Buying In: Analyzing The First Fan Adopters Of A New National Collegiate Athletic Association (Ncaa) Division I Football Program, Amanda Greene, Kason O’Neil, Kylie Russell, Brian Johnston
Buying In: Analyzing The First Fan Adopters Of A New National Collegiate Athletic Association (Ncaa) Division I Football Program, Amanda Greene, Kason O’Neil, Kylie Russell, Brian Johnston
ETSU Faculty Works
Establishing a strong fan base within the inaugural year of a National Collegiate Athletic Association (NCAA) Division I Football Program presents many challenges. Tracking consumers and their behavior becomes imperative as sport marketers seek to better understand the first fan adopters of a new program. With new NCAA football programs being established every year, sport marketers of a new program are challenged to not only find a loyal fan-base who will continue to support the program despite win or lose, but find new and innovative ways to grow their fan base. The purpose of this study was to examine attendance …
A Cross-Training Program Does Not Alter Self-Reported Physical Activity Levels In Elementary School Children, Melody L. White, Matthew S. Renfrow, Richards S. Farley, Dana K. Fuller, Brandi M. Eveland-Sayers, Jennifer L. Caputo
A Cross-Training Program Does Not Alter Self-Reported Physical Activity Levels In Elementary School Children, Melody L. White, Matthew S. Renfrow, Richards S. Farley, Dana K. Fuller, Brandi M. Eveland-Sayers, Jennifer L. Caputo
ETSU Faculty Works
The purpose of the study was to examine the effects of a school-based cross-training program on body mass index (BMI), attitudes toward physical activity (ATPA), and physical activity (PA) levels of children in the 4th and 5th grades. Children (N = 118) were divided into control (n = 60) and experimental (n = 58) groups based on class availability. While the control group continued academic classes as usual, the experimental group participated in cross-training involving resistance training (RT), calisthenics, and stretching twice a week for 10 weeks. Pre- and post-intervention measures included height, mass, ATPA, and PA. BMI …