Education Commons^™

Beyond Spectator Sports: Scale Development And Validation For Mediated Sports Consumption, Min Jung Kim

Health, Exercise, and Sports Sciences ETDs

One apparent trend impacting spectator sports is the shift in sport fans’ consumption opportunities, having now gained many alternative formats to access sporting events. Sport fans are allowed intentionally and constantly to move from platform to platform and access content on demand. These substitute platforms, including home television, online streaming, social networking, sports bars, and movie cinema, are considered mediated sports consumption, alternative outlets to actual physical attendance of sporting events. As the phenomenon of mediated sports consumption has become a predominant means of spectating sports consumption practice, it is more important than ever to identify and understand how mediated …