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Articles 1 - 5 of 5
Full-Text Articles in Education
Get Smart About Your Money, Sharonda Singleton Brown, Imani Beverly, Jacquelyn J. Daniel
Get Smart About Your Money, Sharonda Singleton Brown, Imani Beverly, Jacquelyn J. Daniel
Georgia Library Quarterly
“Get Smart About Your Money” was an event held at the Atlanta University Center (AUC) Robert W. Woodruff Library for Money Smart Week 2023. The goal of the event was to introduce the new business librarian, promote financial literacy in the Atlanta University Center community, and participate in National Money Smart Week.
Introduction To International Business, Rajaram Veliyath
Introduction To International Business, Rajaram Veliyath
KSU Distinguished Course Repository
An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.
Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog
Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog
African Conference on Information Systems and Technology
This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
Georgia Library Quarterly
This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.
The North American Consortium For Entrepreneurship: Lessons Learned And Best Practices On Hosting International Students, Stella Sixing Xu, Gary B. Roberts, Dorothy Brawley, Bob Desman, Kamal Fatehi
The North American Consortium For Entrepreneurship: Lessons Learned And Best Practices On Hosting International Students, Stella Sixing Xu, Gary B. Roberts, Dorothy Brawley, Bob Desman, Kamal Fatehi
Journal of Global Initiatives: Policy, Pedagogy, Perspective
In 2004, Kennesaw State University became a part of the North American Consortium for Entrepreneurship (NACE). Its mission is to advance the study and practice of entrepreneurship in the North American business community and develop successful entrepreneurial careers in the expanding markets fostered by the implementation of the North American Free Trade Association (NAFTA). In spring 2006, KSU hosted students from Canada, Mexico, and the United States as part of the NACE global initiative. Volunteers from an on-campus student organization, Students in Free Enterprise (SIFE), coordinated the project. This paper presents a descriptive case study of the semester-long exchange, along …