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Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Walden Dissertations and Doctoral Studies
Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …