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Full-Text Articles in Education

Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk Jul 2016

Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk

Adam Kotlarczyk

Why Tolkien? Let us start with the obvious—if cynical—question, almost certain to come from a skeptical administrator or colleague: why would any serious, self-respecting English teacher want to teach an author whose work is about dragons, fairies, and the fantastic? With all the increased attention to standardized testing and with the demand for rigor in read- ings in the average English curriculum, choosing a popular text might raise eyebrows among critics. The question that an English teacher may be asked (or indeed, may ask him- or herself) is: doesn't teaching Tolkien as "serious" literature just fan those flames?


Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk Jul 2016

Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk

Adam Kotlarczyk

Why Tolkien? Let us start with the obvious—if cynical—question, almost certain to come from a skeptical administrator or colleague: why would any serious, self-respecting English teacher want to teach an author whose work is about dragons, fairies, and the fantastic? With all the increased attention to standardized testing and with the demand for rigor in read- ings in the average English curriculum, choosing a popular text might raise eyebrows among critics. The question that an English teacher may be asked (or indeed, may ask him- or herself) is: doesn't teaching Tolkien as "serious" literature just fan those flames?


Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk Jul 2016

Teaching Tolkien: Language, Scholarship, And Creativity, Adam Kotlarczyk

Adam Kotlarczyk

Why Tolkien? Let us start with the obvious—if cynical—question, almost certain to come from a skeptical administrator or colleague: why would any serious, self-respecting English teacher want to teach an author whose work is about dragons, fairies, and the fantastic? With all the increased attention to standardized testing and with the demand for rigor in read- ings in the average English curriculum, choosing a popular text might raise eyebrows among critics. The question that an English teacher may be asked (or indeed, may ask him- or herself) is: doesn't teaching Tolkien as "serious" literature just fan those flames?


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …