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تأثير أبعاد جودة النظام على الثقة في تبني التجارة الالكترونية من خلال الهاتف المحمول: وجهة نظر العميل الفلسطيني, Fadi Ahmad Herzallah Dr.

Palestine Technical University Research Journal

Several pieces of evidence evince that system quality is closely and importantly related to the use of the system in previous empirical work and studies chiefly in the mobile commerce (M-Commerce) systems. At present, in light of the marketing needs related to services and products, M-Commerce is regarded as the major method and channel to use in this area. Yet, it is contended that as system quality’s significance is unquestionable, it is a new area that still needs much exploration. Against this, this study aims at examining the system quality dimensions’ impact on customer trust in M-Commerce by adapting the …