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Full-Text Articles in Education
Evaluating The Impact On Users From Implementing A Course Management System, Charles R. Graham, Meghan M. Kennedy, Gregory L. Waddoups, Richard E. West
Evaluating The Impact On Users From Implementing A Course Management System, Charles R. Graham, Meghan M. Kennedy, Gregory L. Waddoups, Richard E. West
Faculty Publications
Nearly all colleges and universities are using some form of e-learning system, usually an expensive course management system (CMS), to create online course offerings or to enhance regular, classroom-oriented courses. Our university has invested a large amount of resources into purchasing and supporting one of the two most popular CMS vendors, and it has become imperative to understand what the effects from using this technology have been, as well as how we can improve the integration of this and other educational technologies into different instructional contexts. This project, through a combination of surveys, call-log analysis, and interviews, was used to …
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented