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The Graduate Retention Relationship Cycle : The Role Of Performance, Engagement, Satisfaction, And Alienation, Paula Cornell Lichiello

Graduate Dissertations and Theses

This study identified factors related to engagement, satisfaction, and retention outcomes for graduate students in MBA and M.Ed. programs at one private Virginia college who matriculated in the early 21st century. Undergraduate alumni presented unanticipated results as they were less satisfied with their graduate experience than non-alumni at this college. In addition, females were more engaged and more willing to return than males in this research study. The customer-driven business model approach is important to graduate students, as relationships assist in solidifying the bonds with students in higher education institutions, and the strength of those relationships ultimately determines whether students …