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Case Exercises In An Introduction To Management Course: A Structured Approach To Increase Student Engagement, Michael S. Lewis, Robin Ayers Frkal

Management, Marketing, and Organizational Communication Department Faculty Works

Research methodology

Both quantitative and qualitative methods were used to test the effectiveness of the case exercise process as it relates to increasing student participation and engagement. Surveys were used as a data collection method where students self-reported their participation.

Case overview/synopsis

This research paper argues that class engagement and participation is a process that must be learned by students. To this end, it presents a case exercise process designed particularly for the introduction to management class that helps students to learn and apply management theory while increasing their engagement. While each element of the process is not new, the …