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Conducting Focus Groups With College Students: Strategies To Ensure Success, Felice D. Billups
Conducting Focus Groups With College Students: Strategies To Ensure Success, Felice D. Billups
Research Methodology
Institutional researchers are often asked to conduct focus groups as an efficient way to address an institutional concern or problem. Typically, IR professionals depend on external consultants and specialists to conduct these group interviews for them; however, due to recent resource constraints (staffing, budgets), they are increasingly assuming responsibility for conducting the focus group sessions themselves. Institutional researchers require specialized skills in order to engage college students in this type of group interviewing; college students present specific characteristics and preferences that require careful consideration. Numerous research studies have used focus groups to support or augment research on college students (Breen, …
Exploring Organizational Culture Through Metaphor Analysis, Felice D. Billups
Exploring Organizational Culture Through Metaphor Analysis, Felice D. Billups
Research Methodology
How would you describe your campus culture or your school environment? Would you carefully outline the details of the working conditions, the way people interact in meetings, or the unique communication style of your organization? Or would you rather use a descriptive phrase, or even a metaphor, to summarily reveal your organization’s culture? Metaphor analysis, as a means to uncover organizational culture, is an increasingly popular strategy for qualitative researchers. In interpretative qualitative studies, metaphors comprise a form of linguistic analysis which assists researchers who are interested in an intensive but short-term evaluation of organizational culture (Patton, 2002; Schmitt, 2005). …