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Motivation In Instructional Design, Kimberly Craig

Doctorate in Education

Colleges and universities are being held to a new standard of accountability and performance while at the same time are pressured to increase enrollment and graduation rates. Many institutions have turned to online education as a way to bolster enrollment. However, retention of online students is a challenge. As institutions look for creative ways to engage, retain, and motivate students to persist, motivational design models are being discussed as a retention strategy. The purpose of this quantitative study is to identify principles of instructional design that online undergraduate business students find most motivating at one small private university in the …