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Full-Text Articles in Education
An Interview With Alice Ensley: District Literacy Coordinator At Dalton County Schools, Shannon Tovey
An Interview With Alice Ensley: District Literacy Coordinator At Dalton County Schools, Shannon Tovey
Georgia Journal of Literacy
Alice Easley was identified as a top curriculum leader in Georgia for her exceptional work in her role as Curriculum Specialist for Literacy and Social Studies at Dalton Public Schools in creating digital content and methods during the Covid-19 period.
Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar
Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar
Atlantic Marketing Journal
This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special