Education Commons^™

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

The Four Year Experience: Career Search Self-Efficacy Of New Graduates, Heather Maietta

Online Journal for Workforce Education and Development

Abstract

The author examines the relationship between the degree of participation in a mandatory, credit-bearing, four-year career development program and career search self-efficacy of college graduates using the Career Search Efficacy Scale (CSES). Solberg, Good, & Nord (1994) define career search self-efficacy as an individuals’ efficacy expectations regarding their ability to perform important activities associated with career search and selection. Descriptive statistics, Pearson’s correlations, and regression analyses were performed. Results indicated there was a relationship between participation in a career development program and career search self-efficacy. Discussion of findings and recommendations for future research are provided.