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Educational Assessment, Evaluation, and Research

Oscar T McKnight Ph.D.

Assessment

Articles 1 - 11 of 11

Full-Text Articles in Education

What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr Jun 2014

What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr

Oscar T McKnight Ph.D.

This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.


Turning Data Into Insight: A Data Driven Retention Model, Oscar T. Mcknight, Wenhui Jin Jun 2013

Turning Data Into Insight: A Data Driven Retention Model, Oscar T. Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

This poster session addresses how to turn data into insight; that is, when attempting to increasing college retention rates by Student Affairs assessment and intervention. The presentation emphasizes a four part strategy and culminates in demonstrating how to construct a predictive chart or a multivariate computer program; with an overview of both simple and multiple regression models. The ultimate goal is to design interventions that will upset the prediction model and increase student retention.


Student Affairs Program Evaluation: A Factor Analytic Solution, Oscar T. Mcknight Jul 2011

Student Affairs Program Evaluation: A Factor Analytic Solution, Oscar T. Mcknight

Oscar T McKnight Ph.D.

This program and presentation addresses the use of factor analysis in program evaluation. Specific focus will highlight the development and selection of marker items. The goal is to label and interpret factors according to targeted questions of interest. Therefore, results are not only descriptive, but predictive - with practical application to student retention and satisfaction. Process is useful for benchmarking best practices; measuring student satisfaction and learning; tracking student participation; evaluating program results; determining future program or service needs; and, assessing effectiveness of delivered programs.


Cleveland Schools Social Skills Training Program Showing Positive Results, David Volosin, Oscar T. Mcknight, John Sikula Jun 2011

Cleveland Schools Social Skills Training Program Showing Positive Results, David Volosin, Oscar T. Mcknight, John Sikula

Oscar T McKnight Ph.D.

This article reports on research conducted in the Cleveland Metropolitan School District by the Society for Prevention of Violence (SPV). A total of 1500 students and 150 teachers participated in a social skills training program. Statistically significant positive results were found over the course of the 2009 - 2010 school year. A positive change in the school environment was documented via a thirty-five item learning survey. Because of the positive results, during the 2010 - 2011 school year, SPV's social skills training program is being implemented in all three Parma middle schools.


Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh Feb 2011

Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

This study surveyed economic development directors from 118 cities from within the continental United States. The research concern was their strategic economic development plan. Electronic surveys asked participants to identify strategic components of their economic development plan; first, by intent of focus and second by rank-order. Designated areas of economic development included: Retail, Commercial, Residential or Industrial. In addition, the survey inquired as to their planned marketing communication channel and expected reach (i.e. footprint). Findings suggested that most cities were seeking to promote "all areas equally" - industrial development surfaced as the area of economic development listed with the highest ...


The Massillon Artful Living Project: Some Positive Results Are Evident, Oscar T. Mcknight, John Sikula, Gary Zoldesy Dec 2009

The Massillon Artful Living Project: Some Positive Results Are Evident, Oscar T. Mcknight, John Sikula, Gary Zoldesy

Oscar T McKnight Ph.D.

The Massillon Artful Living Project (ALP) was created to immerse developing minds in the fine arts and to enhance the creativity, social skills, and academic achievement of preschool children. The data analyses to date support program expansion. Also, feedback by teachers, parents, administrators and community arts providers are positive.


Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton Dec 2000

Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton

Oscar T McKnight Ph.D.

The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.


Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight Feb 2000

Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight

Oscar T McKnight Ph.D.

No abstract provided.


A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann Dec 1998

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

The importance and relevance of ongoing assessment within Student Affairs is paramount. However, there is often a problem securing relevant information within a brief window of time typically allotted by students. Therefore, this research introduced a rapid assessment model: The One-Minute Assessment. Findings suggest that the analysis of results given the One-Minute assessment can be both descriptive and inferential, depending on the planned assessment questions. The research addressed the Pros and cons of the One-Minute Assessment.


The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh Dec 1997

The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

A marketing assessment model that includes university outcome measures is presented. The model incorporates consumer expectations theory and marketing strategy. Findings indicate that student expectations vary among the undergraduate population. Marketing implications for student recruitment and retention efforts are offered


A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann Dec 1997

A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

No abstract provided.