Education Commons^™

Does The Advertising Effect Of Athletics Impact Academic Rankings?, Brad A. Trenkamp

MPA/MPP/MPFM Capstone Projects

The study presented here examines the relationship between athletic success and academic quality among Division I universities. The analysis begins by revisiting models that have been previously examined by other researchers. The current literature is then extended using a new model incorporating academic rankings. The previously used models incorporate objective measures of academic quality. The new model presented here uses rankings which have a subjective input. It is then examined to see whether the subjective opinions present in the academic rankings are influenced by athletic success. The analysis supports the assertion that successful football programs enhance the academic mission of …