Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Education
Food Chains And Food Webs – Some Assessment Ideas, Gayl O'Connor
Food Chains And Food Webs – Some Assessment Ideas, Gayl O'Connor
Gayl O'Connor
No abstract provided.
English In And Around The Rich Tasks, Gabrielle Matters
English In And Around The Rich Tasks, Gabrielle Matters
Dr Gabrielle Matters
No abstract provided.
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Oscar T McKnight Ph.D.
The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.