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Applying Andragogical Principles To Corporate Medical Sales Training, Benjamin C. Washington
Applying Andragogical Principles To Corporate Medical Sales Training, Benjamin C. Washington
Dissertations
This qualitative action research study investigated how to apply andragogical principles to corporate medical sales training. The study stemmed from a practitioner’s concern that instructional methodologies may be insufficient for the learning needs of medical sales representatives in the post-2008 recession climate, which was requiring greater return on investment and performance accountability. The phenomenon of sales representatives being in the field one day and the next day being deemed ‘trainers’ exposed several gaps in sales training programs primarily originating from instructor deficiencies in curriculum development, instructional design, and weakness in application of adult learning methodologies. Andragogy, a learning theory on …
Applying Andragogical Principles To Texting-Based Learning (Short Message Service–Sms) In Higher Education, Janet K. Talbott
Applying Andragogical Principles To Texting-Based Learning (Short Message Service–Sms) In Higher Education, Janet K. Talbott
Dissertations
Texting-based learning courses may be the next technology advancement in higher education institutions. This study investigated the efficiency of the process of texting to conduct college and university level courses using a cell phone or smartphone. The innovative research of existing technology on the cell phone and texting, also known as short messaging service (SMS), established a way to reach the underserved students or geographically remotely located students or students preferring texting-based learning to traditional or online courses. Andragogy, the theory of adult learning, and the learning contract using KUSAVI, an acronym, for knowledge, understanding, skills, attitudes, values, and interest …