Education Commons^™

Journey Mapping: A New Approach To Extension Program Design And Evaluation, Jennifer Hawkins, Neil Linscheid, Somongkol Teng

The Journal of Extension

With origins in service and human-centered design and customer experience, journey mapping is a research and evaluation method that allows users to visualize the journey a person or group takes while engaging in a service, program, or system. Using this method, individuals provide feedback on their experience, highlighting successes and challenges along the way.

Minnesota Extension educators have utilized journey mapping in program design and evaluation contexts and have found great value in both. This article highlights three use cases which provide insight into lessons learned during the process and how Extension staff may use the tool in the future.

Evaluating Utah's Rural Online Initiative: Empowering Organizational Leaders Through Remote Work, Paul A. Hill, Amanda D. Ali, Lendel K. Narine, Andrea T. Schmutz, Tyson M. Riskas, Debra M. Spielmaker

The Journal of Extension

Compared to urban counties, Utah's rural counties experienced high levels of unemployment. Informed by a statewide needs assessment, Utah State University Extension developed a remote work leadership course to equip business leaders with knowledge and skills to create remote jobs as a solution to rural unemployment. This descriptive evaluation study collected data from course participants (N = 62). Findings showed short-term outcomes were achieved; participants experienced increases in knowledge and skills and had more positive intentions toward creating remote jobs and hiring employees from rural counties. Extension professionals can design and evaluate their programs using the framework in this study.