Education Commons^™

Nudging Students Beyond The Fafsa: The Impact Of University Outreach On Financial Aid Behaviors And Outcomes, Benjamin L. Castleman, Katharine E. Meyer, Zachary Sullivan, William D. Hartog, Scott Miller

Journal of Student Financial Aid

A growing body of research indicates that proactive outreach from high schools and college access organizations about college preparation tasks, and specifically focusing on completing the Free Application for Federal Student Aid (FAFSA), results in increased college enrollment. Comparatively less attention has been paid to the role of colleges and universities in this outreach and outreach relating to additional financial aid barriers that students face while applying to college, such as the CSS PROFILE form. In this article we investigated, through an inter-university collaboration, the effect of sending targeted, semi-personalized text messages to students during the college application process about …