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Full-Text Articles in Education
Unwritten Ground Rules Of School Choice: Excavating Capital As A Regulator Of Access To Educational Goods, Jason E. Saltmarsh
Unwritten Ground Rules Of School Choice: Excavating Capital As A Regulator Of Access To Educational Goods, Jason E. Saltmarsh
Educational Leadership & Workforce Development Faculty Publications
District leaders in school choice contexts tend to overlook the many hidden costs of selecting schools in terms of mobility, time, liquidity, and labor. Meanwhile, a body of literature on school choice policies and cultural, social, and political capital shows that middle-class parents use the resources they possess to get the school access they want. In this study, I critically examine the complex interplay between school choice policies and forms of capital. This analysis extends our empirical understanding of the political dimensions of families’ school choices—the way parent resources, relationships, and strategies determine “who gets what, when, and how” (Laswell, …
Delivering The Right Message For Maximum Impact In The Student Enrollment Journey, Ashley Miller
Delivering The Right Message For Maximum Impact In The Student Enrollment Journey, Ashley Miller
University Administration Publications
Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By utilizing a MaxDiff approach, one can better understand the impact a particular message has compared to others and which combination of messages will ultimately drive action. The maximum difference scaling (MaxDiff) method provides useful guidance on how enrollment professionals can better segment their communication strategies to their …