Education Commons^™

Computer Applications In Marketing: An Annotated Bibliography Of Computer Software, Jim Burrow, Faye Schwamman

Faculty Publications

This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations; which appear in alphabetical order by title; provide this information: category (related application); title; date; source and price; equipment; supplementary materials; description (content review; evaluation of educational complexity and quality); use level; and length. The marketing and business functions by which the software is categorized are: product development; pricing/finance; promotion; distribution; operating; management/decision making; and business basics. A contents index enables users to locate the relevant entries for each category. Software is suitable for secondary and postsecondary marketing …