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The Maturation Of Public Relations Degree Programs--Ten Years In Retrospect: Struggles; Experiences And Analyses Of A Communication-Based Pr Program., Jon Hall, Pamela Edwards

Faculty Publications

This paper reviews the historical experience of a new public relations program housed in a speech communication department (rather than in a journalism department; which is traditional); discusses some of the internal and external struggles experienced in the implementation and administration of the program; and reports on the placement of its graduates. The program; at the University of Northern Iowa's (UNI) department of Communication and Theatre Arts; was implemented in 1978 after five years of planning. The program received support from the administration but faced problems because of its phenomenal growth. The paper describes this support and a number of …