Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Education

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi May 2019

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …


What's The Deal With Childcare: Childcare As A Women's Issue - And Why It Should Matter To Everyone, Jenny Janssen May 2019

What's The Deal With Childcare: Childcare As A Women's Issue - And Why It Should Matter To Everyone, Jenny Janssen

Sociology Student Work Collection

A Visual presentation of a feminist perspective on access to affordable childcare, including how it affects various spheres of women's lives, and how it affects society at large. This zine briefly examines the historical context of Federally funded daycare during WWII, current effective childcare systems in place in other developed nations, and the many consequences which the lack of affordable childcare has on women and the entire economy in the USA today.