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Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore
Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore
Online Theses and Dissertations
The purpose of this research is to quantify differences in key performance indicators between paid and organic (not paid) website traffic over a one year period of time at a regional comprehensive university in Kentucky, which is located in the southeastern United States. Two distinct sources of website traffic can be measured: paid traffic and organic traffic. Using data from website traffic analytics, this study employed multiple linear regression analysis and time series methods to understand the similarities and differences between key performance indicators of paid traffic and organic traffic as they relate to key performance indicators. Data from Google …
It Centralization And The Innovation Value Chain In Higher Education: A Study For Promoting Key Innovations Through Innovation Management And Organizational Design, Edmund Udaya Clark
It Centralization And The Innovation Value Chain In Higher Education: A Study For Promoting Key Innovations Through Innovation Management And Organizational Design, Edmund Udaya Clark
All Graduate Theses, Dissertations, and Other Capstone Projects
The purpose of the present study was to investigate the impact of organizational centralization in higher education technology support units on institutional innovativeness. The centralization tools used for the present study included measures developed by Hage & Aiken (1971), Kaluzny, et al. (1974), and Ferrell & Skinner (1988). The innovativeness measures were established by Hansen & Birkinshaw's (2007) tool for evaluating innovation value chain activities in organizations. Data were gathered from a nation-wide sample (n = 303) of IT workers at 38 research one institutions in the United States. The results indicated that innovation value chain activities (idea generation, conversion, …