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Full-Text Articles in Education

The Use Of Social Media For Academic Practice: A Review Of Literature, Retta Guy Jul 2012

The Use Of Social Media For Academic Practice: A Review Of Literature, Retta Guy

Kentucky Journal of Higher Education Policy and Practice

Social media has become extremely popular among college students. It is estimated that several million students across the globe use these resources for personal interactions on a daily basis. As Web-based technologies are designed to support the social architecture of a community, educators and researchers are exploring the integration of social media in education. As scholars explore these new online communities, it is necessary to examine the use of social media tools by students of color, a segment of the population that has historically experienced inequalities associated with the use of and access to technology. The current literature review reports …


Digital Immigrant Teacher Perceptions Of Social Media As It Influences The Affective And Cognitive Development Of Students: A Phenomenological Study, Robert Williams Jul 2012

Digital Immigrant Teacher Perceptions Of Social Media As It Influences The Affective And Cognitive Development Of Students: A Phenomenological Study, Robert Williams

Doctoral Dissertations and Projects

The purpose of this transcendental phenomenological study is to describe how digital immigrant teachers perceive the influence of social media on the affective and cognitive development of students at three high schools in Alabama. As the prevalence of social technologies is increasing, educators must understand how it is affecting students in order to instruct students and utilize technologies in an effective manner. Thus, a phenomenological study should inform teacher practitioners on how to address concerns and issues associated with social media in order to positively influence the learning environment. Ten teachers were selected from one private and two public high …


Social Media: Changing Advertising Education, Deborah A. Lester Jan 2012

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …


Using Social Media To Build Community Disaster Resilience, Neil Dufty Dec 2011

Using Social Media To Build Community Disaster Resilience, Neil Dufty

Neil Dufty

No abstract provided.