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Full-Text Articles in Education
Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone
Seton Hall University Dissertations and Theses (ETDs)
Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …
A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray
A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray
Seton Hall University Dissertations and Theses (ETDs)
This dissertation investigates the development of social media policies in higher education. This study differentiates itself from existing social media policy research by analyzing the content of social media policies themselves, focusing on how social media policies cover faculty, and examining policies at Catholic higher education institutions. Using multiple data sources and quantitative content analysis, this study found 28.7 percent of Catholic higher education institutions have a published social media policy and 27.5 percent of Catholic higher education institutions have a social media policy that covers faculty.
Related to social media policies at Catholic higher education institutions, this study revealed …
Educational Technology: A Differential Based On Economic Resources, Anne Marie Caldarola
Educational Technology: A Differential Based On Economic Resources, Anne Marie Caldarola
Seton Hall University Dissertations and Theses (ETDs)
No abstract provided.