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The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi Apr 2016

The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi

Graduate Theses & Dissertations

Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.


The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko Jan 2016

The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko

All Graduate Theses, Dissertations, and Other Capstone Projects

Today's college students are digital natives who have grown up using technology, such as social network systems (SNSs). SNS use, and specific behavior patterns, have been linked to a variety of psychological and social outcomes. The sense of disconnection from a student's institution, known as alienation, is one significant factor that can be detrimental to students' social and academic experience and performance in college (Gordon, 1998; Loo & Rolison, 1986; Suen, 1983). This study explores the association between Facebook relationship maintenance behaviors (FRMB; Ellison, Vitak, Gray, & Lampe, 2014) and alienation from their university, and whether FRMBs and alienation are …