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Evidence For The Globalization Of Mass Culture Through Advertising: A Rhetorical Analysis Of Selected United States And Turkish Magazine Advertisement Headlines, Necip Serdar Sever
Evidence For The Globalization Of Mass Culture Through Advertising: A Rhetorical Analysis Of Selected United States And Turkish Magazine Advertisement Headlines, Necip Serdar Sever
Morehead State Theses and Dissertations
A thesis presented to the faculty of the College of Arts and Sciences at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts by Necip Serdar Sever in June of 1993.
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Theses and Dissertations
This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.
Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.