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Full-Text Articles in Education
The Acceptance Of Social Media Video For Knowledge Acquisition, Sharing And Application: A Comparative Study Among Youyube Users And Tiktok Users’ For Medical Purposes, Rana Al-Maroof, Kevin Ayoubi, Khadija Alhumaid, Ahmad Aburayya, Muhammad Alshurideh, Raghad Alfaisal, Said Salloum
The Acceptance Of Social Media Video For Knowledge Acquisition, Sharing And Application: A Comparative Study Among Youyube Users And Tiktok Users’ For Medical Purposes, Rana Al-Maroof, Kevin Ayoubi, Khadija Alhumaid, Ahmad Aburayya, Muhammad Alshurideh, Raghad Alfaisal, Said Salloum
All Works
YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: Content richness, innovativeness, satisfaction, and enjoyment. These factors are …
Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton
STEMPS Faculty Publications
The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …