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Communication

University of Nevada, Las Vegas

Theses/Dissertations

School principals

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The Motivating Language Of Principals: A Sequential Transformative Strategy, William Tobias Holmes Dec 2012

The Motivating Language Of Principals: A Sequential Transformative Strategy, William Tobias Holmes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study implemented a Sequential Transformative Mixed Methods design with teachers (as recipients) and principals (to give voice) in the examination of principal talk in two different school accountability contexts (Continuously Improving and Continuously Zigzag) using the conceptual framework of Motivating Language Theory. In phase one, teachers were surveyed using the ML Toolbox. The survey was administered using the Dillman Tailored Design Method, and the return rate was 67.48%. The major findings that emerged were: (a) significant differences in Motivating Language (ML), Direction-Giving Language (DG), Empathetic Language (E), and Communication Competence (CC) variables between the Continuously Improving and Zigzag Clusters; …