Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Education
We'll All Be Better Off If We Ask Better Questions In 2017, Bruce Janz
We'll All Be Better Off If We Ask Better Questions In 2017, Bruce Janz
UCF Forum
I find myself at the end of 2016 thinking about how differently we all make sense out of our shared experiences this year. “Common wisdom” seems to have it that 2016 was generally worse than other years – some of our favorite people died and the wheels fell off of whatever we thought they were on.
The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick
The Effect Of Recruitment Messages On Undergraduate Beliefs About The Communication Major: A Quasi-Experiment, Eric B. Meiners, Karen L. Rudick
Journal of the Association for Communication Administration
Despite the importance of attracting talented and qualified undergraduates into the major, the subject of recruitment for communication has received little attention. This study examines the effectiveness of a one-shot informative recruitment message on students’ beliefs and attitudes toward the communication major. As part of a quasi-experiment using a Solomon four-group design, two upper-division majors presented recruitment presentations addressing the benefits of, and misconceptions toward, the major to 130 students enrolled in introductory public speaking classes. Post-tests revealed that students exposed to the message reported significantly more favorable attitudes toward communication than those who had not seen a presentation (n …