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An Analysis Of User-Generated Comments On The Development Of Social Mobile Learning, Shenghua Zha, Wu He
An Analysis Of User-Generated Comments On The Development Of Social Mobile Learning, Shenghua Zha, Wu He
Information Technology & Decision Sciences Faculty Publications
In this study, the authors used a mixed-method approach to analyze user-generated comments on social mobile learning from three leading news sites that report the latest development in higher education. Koole’s mobile learning model was used to code comments made by the public on the three news sites. Results showed that social mobile learning has gained an increasing public engagement in the past four years. Responders’ discussion in the comments primarily focused on four themes of social mobile learning: technology adoption, effective design, faculty training, and student training. In the end, the authors discussed the implications for developers and educators …
Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore
Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore
STEMPS Faculty Publications
This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events. The study discusses the tools and processes used in the backchannel's creation and development. This paper was written because the author discovered a gap in existing literature on creating backchannels. It outlines how the adaptation of best practices from the general population's …