Education Commons^™

Building Research Capacity Through An Academic Community Of Practice: A Design Case Study, Olga Koz, Anissa Lokey-Vega

Faculty and Research Publications

Purpose – The study’s purpose was to examine the faculty-driven organization’s design and development that supports faculty research needs, track the emergence of the community of practice (CoP) and provide greater insight into continued organizational design iterations.

Design/methodology/approach – In this longitudinal design case study, the authors employed different methods to collect and analyze archival, quantitative, and qualitative data to capture the phenomenon’s complexity.

Findings – The findings challenge the assumption that only formal organizational structures and top-down management approaches stimulate research and build research capacity in universities and propose a new sustainable and agile informal organizational structure and strategies …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special